Unfortunately, simply listing your eBay items won’t be enough to attract customers to your auctions in the numbers you want.

In fact, you will need to have a well planned eBay marketing campaign if you truly want to make serious money out of your eBay endeavours.

Here are a couple of top ways to increase the visibility of your listings.

Pay a little extra to have your auctions appear in the ‘featured plus’ section of search results. This is a special section at the top of the search results, but your auction will also appear in the normal section. eBay says ‘featured plus’ listings are 28 per cent more likely to sell than normal listings.

Purchase keyword advertising, so that certain search terms will trigger your advertisement to appear on banner ads on the side of the search results. You can purchase keywords to carefully match your listings. For example, if you sell Giant bicycle parts, you could purchase the keyword “bike” to bring up your advertisement.

Always make sure you include a thumbnail picture of the item you are selling in the auction. Auctions without photos are far less likely to sell, because people want to see what they are paying for.eBay says including a picture adds about 11 per cent to the final sale price of a product.

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Filed under: Maintaining your eBay

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